According to a recent study in early 2018, marketers rated influencer outreach as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing. Influencer marketing involves identifying key individuals who can deliver your branded content to their target audience. The key to successfully finding influencers involves building relationships. A good relationship will be mutually beneficial to both you and the influencer; it organically grows your followers while providing the influencer with something in return. Influencer marketing works because people trust the influencers. As a business full of influencers, we have built relationships with well over 200 influencers in Australia and having one of our affiliated influencers visit your venue will flourish a better relationship due to the nature of the introduction. Just because influencer marketing is a popular trend that can deliver a fantastic ROI doesnt mean that you should throw money at bloggers aimlessly. A poorly executed influencer marketing strategy will quickly become expensive without delivering any of the desired results. If you pay too much for low-level influencers, or if you target influencers with the wrong audience, youll burn through your marketing budget without seeing the necessary results. In order to developing a winning influencer outreach strategy, all you need to do is let us handle this part of strategy for you.